LOCALITY
Act Upon Locality
From the perspective of "material in the ground", field research was carried out in Jingdezhen, Poyang Lake, Jiujiang and other places with Jiangxikou production base as the center within a radius of 100 kilometers. Drawing inspiration from nature, industry and matter, we excavate all kinds of building materials and raw materials and products locally, and create five series of building materials of "Mountain, Kun, Miao, rust and Xia", transforming industrial solid waste into beautiful and practical building materials, and exploring the answer to sustainable development with action.
What is "on the ground"?
"In situ" respects the uniqueness and value of each place. It reminds us that every place has its own history, culture, geographical features and environmental conditions, which together shape
Makes the place unique. This unique "place" becomes our "place of belonging," and this sense of belonging is profound, meaning that it is what one can call one's own
Place.

"Locally" emphasizes the relationship between the cultural, social and economic characteristics of a particular area and the natural environment of that area. To remind us of the importance of specific places in our lives, to think deeply about how our places relate to our identity, culture, emotions, and experiences in order to understand ourselves and the world more deeply.
Reflect, discover, and act
"Local generation" is a trend and trend relative to globalization. Overexploitation of resources, environmental pollution, climate change and other issues have seriously threatened the stability and sustainability of local ecosystems, resulting in some places facing existential threats and requiring global action to address environmental challenges. In the perspective of globalization, we should think about local characteristics, conduct in-depth research and application of local areas, and effectively reduce some negative impacts brought by globalization, so as to achieve the balance and sustainability of global development.
Deliver products in an ethical and environmentally responsible manner
Delivering products in an ethical and environmentally responsible way is how we understand and think about the natural environment in the age of globalization. With the project experience of "local generation", we deeply integrate product development, sustainability and local property, and combine the diversified local solid waste such as granite, red sandstone, waste porcelain, steel slag and water slag to develop new products, constantly expand more sustainable material categories, and promote the local solid waste industrial chain while stimulating the sustainable value of solid waste. Let more people see the use value of solid waste, and promote the recycling of local materials.
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